Kaoru Sugano

Creative director and creative technologist at Dentsu CDC (Creative Design Center) and Dentsu Lab Tokyo. Joined advertising agency Dentsu in 2002. Specializes in fusing technology and artistic expression, and has been involved in a wide range of projects including research and development of data analysis technology, developing services for clients both in Japan and abroad, and making advertising campaigns. Was engaged in creating the world's most awarded advertising project - "Sound of Honda/ Ayrton Senna 1989" which was made for Honda Motor's navigation system Internavi. Working in a wide range of genres, other works include the application "RoadMovies" which was chosen as the Apple Appstore's Best App of 2013, "Yuki Ota Fencing Visualized" which was presented in Tokyo's final presentation in its bid to host the Olympics, and "Sayonara National Stadium Final for the Future" which captured the last 15 minutes of Tokyo's 56 year-old National Stadium. Has won awards both in Japan and abroad in advertising, design, and art and other fields. Was chosen by JAAA (Japan Advertising Agencies Association) as Creator of the Year in 2014 and 2016. Prizes include the D&AD Black Pencil (top prize), the One Show Automobile Advertising of the Year, London International Awards Grand Prix, Spikes Asia Grand Prix, ADFEST Grand Prix, ACC CM Festival Grand Prix, Tokyo Interactive Ad Awards Grand Prix, Yahoo! Internet Creative Award Grand Prix, Japan Media Arts Festival Grand Prize, Prix Ars Electronica Honorable Mention, STARTS Prize, and the Good Design Gold Award.

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