Born in Kanagawa Prefecture. Studied at the School of Chinese Painting at China Central Academy of Fine Arts in Beijing. Graduated from Tama Art University with a degree in design. Joined Miyake Design Studio, and in 1998 started the innovative A-POC clothing project with Issey Miyake. Was creative director of the Issey Miyake Paris collections and vice president of Miyake Design Studio until 2011. In 2009, set up design office DAIFUJIWARA AND COMPANY. Incorporates science and design to make things and has worked on numerous projects in Japan and abroad. When working on the Issey Miyake Paris collections, launched a project to preserve and sell traditional Japanese handwoven cloth such as Isesaki meisen and Kihachijo, and cloth made from Miyako-jima ramie and Ryukyu basho plants.
Currently director of Ryohin Keikaku's "MUJI to GO" project, Shiseido's "LINK OF LIFE" exhibition director, and supervisor for Kiryu cushions and Kiryu regional products. Is also a professor at Tama Art University, a visiting professor at the Graduate School of Kanazawa College of Art, and a researcher at University of Tokyo's Institute of Industrial Science.
Directed the "Color-hunting" exhibition held at Tokyo Midtown's 21_21 DESIGN SIGHT in 2013, and Shiseido's "LINK OF LIFE - Touch. Feel. The Big CoLab" exhibition held at Shiseido Ginza Hanatsubaki Hall in 2015. Was awarded the Good Design Grand Award in 2000 and the Mainichi Design Prize in 2003 for A-POC which was included in the permanent collection at the Museum of Modern Art in New York. Held "Nan nano A-POC (What is A-POC)" exhibition at Axis gallery. Has appeared at many talk events in Japan and abroad.
In autumn of 2016, the "Color-hunting" exhibition is scheduled to be held in France. Shiseido's "LINK OF LIFE" exhibition will be held during Tokyo Design Week in October.