Kashiwa Sato

Kashiwa Sato is a leading creative figure in Japan who brings fresh perspectives on today's global society. Born in Tokyo in 1965, he is a graduate of the Department of Graphic Design at Tama Art University. After a period of employment at Hakuhodo Inc., a prominent Japanese advertising company, he started his own independent business in 2000, establishing the creative studio SAMURAI the same year. As a brand strategy architect he has earned high regard in a variety of fields for consistent, comprehensive work distinguished by a powerful creativity-- from conception development and the design of communication planning to visual development. Among his major projects have been logo design for the National Art Center, Tokyo and the Tokyo Metropolitan Symphony Orchestra; creative direction in branding for Uniqlo Co., Ltd., 7 - Eleven Inc., the Rakuten Group, and the Imabari Towel Industrial Association; and total branding design for Fuji Kindergarten and Yokohama's CUPNOODLES Museum. In recent years his work has expanded to include such large - scale architectural projects as the Takeda Global Headquarters and Nissin Food Products Co., Ltd.'s Kansai factory. Sato was appointed a Japan Cultural Envoy by the Agency for the Cultural Affairs of Japan for 2016 with a focus on deepening and broadening international understanding of Japan's quality products, culture, techniques, content, and so forth. These are just a few of the books he has authored: Kashiwa Sato's Ultimate Method for Reaching the Essentials (Nikkei Business Bunko), Kiki- jozu hanashi- jozu [Good listener, skilled talker] (Shueisha), and Sato Kashiwa on Meetings: Achieving Breakthroughs in Your Conventional Meetings (Daiyamondo- sha). Among his many awards are the Mainichi Design Prize, the Tokyo ADC Award (Grand Prix), the Tokyo TDC Prize (Gold Prize), the Asahi Advertising Award (Grand Prix), the Kamekura Yusaku Award, and the Japan Package Design Award.

Official website : kashiwasato.com

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