* The published information is based on interviews and the state at the time of the project’s implementation (except for certain parts).
Hirokazu Kobayashi
Artist / Designer（SPREAD）
Born in Niigata. After graduating with a degree in Design from Nagaoka Institute of Design, he built his career at an advertisement agency. He became a freelance artist/designer in 2003, and co-established SPREAD in 2004.
SPREAD
SPREAD is a creative unit founded by Hirokazu Kobayashi and Haruna Yamada in 2004. By incorporating environment, creatures, objects, time, history, colors, letters, and memories, they create creative work that "SPREADs." With their distinctive style of "Color and Concept," they design and lead directions for graphic work, products, and exhibitions while they are heavily involved in the projects. Some of the notable work includes the 10th-anniversary commemorative visual work for The National Art Center, Tokyo, "Biology of Metal" at Japan House London, and a factory tour event at Tsubame-Sanjo Factory Festival. They are a recipient of the Red Dot Design Award, Good Design Award, and Japan Package Design Award, among many distinguished awards.
WORKS
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国立新美術館開館10周年 記念ビジュアル／2017／国立新美術館
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工場見学イベント「燕三条 工場の祭典」／2013-／「燕三条 工場の祭典」実行委員会
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LEXUS × HARU stuck-on design;「After-Image」／2019／株式会社ニトムズ
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「Celvoke(セルヴォーク)」／2016-／株式会社マッシュビューティーラボ
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ROOTH2-3-3／2018／株式会社Be the One
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ジャパン・ハウス ロンドン「Biology of Metal」／2018／ジャパン・ハウス ロンドン
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相対性理論 × jeff Mills「スペクトル」／2015／mirai records
アートディレクション&デザイン：SPREAD
アートディレクション&ドローイング：やくしまるえつこ -
「萩原精肉店」VI／2012／萩原精肉店
ITO oriza imabari／2010-2017／工房織座
