Born in 1949 in Sapporo. Worked at Bunka Printing Co. and Ootani Design Laboratory Co. Joined Sun-Ad Co. in 1973. Representative works include adverts for Suntory Oolong tea and United Arrows and long-term art direction for Toraya Confectionery Co., Ltd. Has also been in charge of the CI signage plan for Roppongi Shopping Street Association, Ando Gallery, Sagami Women's University and more. Frequently has been involved in adverts for wide-ranging of cinemas and theaters. A recent work includes ads for Toyota 86. Has written books including "Kasai Kaoru 1968" (Art Design Publishing Company).
Has received many awards including grand prize of the ADC award, the Mainichi Design Awards and the Kodansha Award for Book Design of the Kodansha Publication Culture Awards.