Born in Shizuoka Prefecture in 1971. Graduated from Waseda University. CEO of the creative lab 'PARTY', that pursues the fusion of technology and storytelling. Has done the creative direction for Nike, Google, SONY, Muji etc. Selected for 'The Most Creative People in Business 1000' by Fast Company in 2016. Recently worked for the space design of the Terminal 3 of Narita Airport and Io T electric toothbrush 'G・U・M PLAY ' by Sunstar. He has won more than 200 national and international awards including Japan Media Arts Festival Excellence Award, Good Design Gold Award and Canne Lions Gold Award. Publication: 'PARTY' (ggg books), etc. Member of Cool Japan Initiative by MITI (2011, 2012). International Board Member of ONESHOW (An international design and advertisement award in NY). Professer, Department of Design, Kyoto University of Art and Design.