Gen Terao

Born in 1973. At age 17, dropped out of high school, and roamed the countries of the Mediterranean Sea coast, such as Spain, Italy, and Morocco, for around a year. Was involved in the music industry for around ten years after returning to Japan. After his band broke up in 2001, he aimed to walk a path of craftsmanship, learning about design and manufacturing through self-study and informal factory visits. Established BALMUDA DESIGN Ltd. in 2003 (changed name to BALMUDA Inc. in 2011). The GreenFan oscillating fan announced in 2010 instantly grabbed the attention of the home appliance industry. The BALMUDA The Toaster announced in 2015 received a FY 2015 Good Design Gold Award (Minister for Economy, Trade and Industry's Prize). This was followed by the launch of BALMUDA The Pot, BALMUDA The Gohan, and BALMUDA The Range.
Author of "Let's Go Down a Road No One Has Taken," published (in Japanese) by Shinchosha